Before you submit this application, please carefully read the application guidelines below.
1. Defining your project.
The most vital step for a successful project is having a focused and well-defined project plan. Since your project will be highlighted on the Bard Launch website for a maximum of six weeks, your plan should have a clear beginning and end with enough lead time to raise funds before a program or project begins. Leaving the project open-ended makes it difficult for donors to have clear expectations of the project goals and impacts your ability to complete a project. Make sure that the project’s goals are clear, transparent and finite. Create a project outline incorporating key elements including: title, goals, budget, fundraising and communications plan, outreach, imagery, etc. Take your time and think it through.
Carefully consider your fund-raising goals for the Bard Launch campaign. Consider the following costs: travel, registration, transportation, materials, lodging, and equipment. Be clear and detailed. Donors want to see how their donations will be used and applied.
3. Describe Your Project
A description of your project will appear on the project page of the Bard Launch website. Both the title and the project description should be clear and memorable. Your goal is to tell the story of your project using a compelling, concise narrative. Successful crowdfunding campaigns must include well-crafted and relatable narratives.
Bard and the CCE are not responsible for promoting your campaign. Students are primarily responsible for communicating with potential donors. Ask yourself: How do you intend to promote your project to generate awareness and gain financial support? What social media and personal networks can you tap into? Be creative and thoughtful about promoting your project. Funding comes from a variety of sources—your friends, your family, and broader social networks.
Projects with videos succeed at a much higher rate. One of the best ways to get a feel for the need, motivation and character of a project is through video. When making a project video introduce yourself (and your team if applicable); tell the story of your project, including where or how you got the idea, the need addressed by the project, and the project’s goals.